99 Chapin Street 585-396-1814
Canandaigua, NY 14424 jeff@qualitymodern.com
Art Director • Graphic Designer • Illustrator

Award-winning creative professional with 20+ years experience combining visual artistic talent with knowledge of branding and marketing to deliver design solutions with impact. Motivated, resourceful, and persistent in overcoming obstacles that threaten budgets or timelines. Down-to-earth individual respected for ability to add positivity, humor, and energy to collaborative environments.

• Introspective thinker known for bringing intelligence to design. Outgoing contributor to teams developing expansive marketing solutions utilizing a cross section of materials.
• Knack for quickly solving production problems as they relate to vendors, providers, and creative contributors, ensuring successful project conclusion.
• Comprehensive creative skills as evidenced by award-winning designs and repeat clientele.
• Solid technical skills that include proficiency in Adobe Creative Suite 6 (Illustrator, Photoshop, InDesign), Mac OSX Lion, and MS Office, along with blueprint reading, technical drawing, and CAD design interpretation capabilities.


SPOON Exhibit Services; Rochester, NY

Rochester-based event marketing services company with three offices nationally (Rochester, Las Vegas, and Atlanta) serving a broad client range – from Fortune 500s to small business. www.spoonevents.com
Senior Graphic Designer / Art Director 2005 to Present

Apply client brand and conceptual messaging to the creation of booth and exhibit graphics for use in tradeshows and major corporate events. As one of only two graphic designers on staff, serve as a key collaborator through all phases of integrated marketing strategy. Clients have included Scientific Atlanta, Cisco Systems, Kyocera, Acciona, Harris RF Communications, and American Chemical Society.

• Serve as primary designer, managing a wide range of project types for clients requiring small to large-scale exhibit, print collateral, and online marketing designs (social media campaigns, • Utilize advanced software, technology, and artistic range to devise brand-driven creative solutions with impactful messaging.
• Create logos, signage, and other printed materials for events, maintaining a consistent, cohesive look across all materials and dimensions.
• Design and produce large-format booth and exhibit graphics on a range of mediums, including fabric, backlit film, glass, and rollable materials.
•  Migrate concepts to digital reproduction, developing companion graphics for email marketing campaigns, social media, and websites; update and maintain social media, as needed.
• Oversee maintenance and updates of Mac computers office wide.
• Research and choose preferred providers and creative partners.
• Designed graphic elements of Kyocera’s annual dealer meeting requiring various size configurations. Created exhibit-ready product display designs for large visible brand presence.
• Worked alongside Exhibit Designer in creating a complete, large-scale environment for the American Chemical Society’s spring show; use of “Power Plant” fabric graphics and inlaid carpet helped create 11 cohesive, yet distinct areas within the ACS corporate space.

Quality Modern Design; Canandaigua, NY
Proprietary graphic design and illustration business that served clients in publishing, health care, tourism/hospitality, non-profits, food services, manufacturing, and more. www.qualitymodern.com
Principle / Art Director 1992 - 2005

Served as consultant designer on a diverse array of design projects using illustration, graphic design, photographic, and web-ready creations from concept. Developed ideas and piloted projects according to design specifications, budgetary parameters, and timelines.

• Oversaw project production from concept to completion.
• Managed supplier and vendor relationships, including web hosting, print shops, copywriters, and photographers.
• Developed illustrations for magazine articles appearing in Adirondack Life, Horticulture Magazine, Alfred Hitchcock Mystery Magazine, and Men's Journal.
• Created package illustrations for Sam Adams Golden Pilsner, Endicott-Johnson footwear, and Genesee Brewing Company products.
• Produced a variety of print advertisements, newsletters, and brochure designs for F.F. Thompson Health.
• Designed several items in commemoration of the 200 year anniversary of the Canandaigua Treaty, including courthouse banner, a 16-page booklet, and the official poster. Posters sold out rapidly, earning enough revenue to offset expenses of associated celebratory events.

WinterkornLillis Advertising Agency; Rochester, NY

Art Director 1990 - 1992

Worked directly with national clients including Eastman Kodak Company, Corning Glass, and Cambridge Instruments, among others.
• Directed photo shoots and evaluated press proofs; delivered presentations to potential clients; attended press runs.

Awards & Honors
American Advertising Federation Awards
Gold (2005 and 1998) ~ Award of Merit (1998)
Summit International Awards
Gold (1999)
Society of Illustrators
Award of Merit (1993)
Who's Who in the East (1993)
NYS Entrepreneur of the Year
for Individuals with Disabilities (1994)
International Journal of Design
Designs Featured (1993)
British Tourism Authority: D-Day Anniversary
Selected to design and illustrate nationwide ad campaign inviting U.S. veteran participation in 50th anniversary celebrations (1994)

Graphic Careers; Rochester, NY
Commercial Arts & Graphic Design Certificate 1989
• Top scores of 30-artist program
• Design Competition Winner – Xerox National Sales Report (Cover)

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